Virtual seminars like webinars involve exchanges between a conductor and a crowd of participants. Naturally, the audience size can differ, from modest staff training to a large TED talk. But, on the other hand, the director and their source always stay the same.
Online training sessions, sales presentations, senior briefings, and product launches are all hosted by webinars.
Having a better understanding of the best webinar software platforms is also important. To understand what webinar software platforms are, keep reading this article.
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What Are Webinar Software Platforms?
Webinar software platforms makes it simple and affordable to hold webinars for marketing, sales, training sessions, and other purposes. With a broad range of features, there are numerous options available today.
A common aid for sales and marketing teams, webinar software, facilitates the hosting of online conferences.
Additionally, you use webinars to update clients or staff members. For instance, financial webinars can be used to explain your approach to audiences or transform complex data easily sets into stunning visuals.
Unfortunately, some software lacks crucial interaction features or provides poor audio or video quality. More than 40 various webinar platforms were examined by our
Team to identify market leaders offering feature-rich services, top-notch videos, and various ways to present your topics to audiences.
A go-to tactic for companies seeking to inform, engage, and convert their audience is webinars, which have grown in popularity with the rise of video content in marketing.
Read Also; 20 BEST DIGITAL TRANSFORMATION TOOLS
Who Needs Webinar Software Platforms?
For activities with sizable crowds or open enrollment, webinar softwares are perfect. But, usually, participants in webinars don’t talk to each other. Even though Zoom gives you tools to increase interaction with your audience, a typical teleconference only features one or a small number of speakers.
Benefits of Webinar Software Platforms
- Software for webinars is affordable: Online audiences who are already interested in what you’re selling are the target audience for webinars. Additionally, unlike webcasts, anyone can join from anywhere in the world.
As a result, you avoid paying for expenses like renting a room and paying for space associated with a physical seminar. These online meetings are extremely cost-effective for the participants (if they even spend anything) and benefit their businesses greatly.
- Platforms for Webinars Increase Your Audience: You can avoid the issues with billing and social media integration by using software to create your webinars. No matter where you are, you can use any platform to connect with a large audience.
Unless a 6, 7, or 8-figure deal is reached, it is typically not feasible to cover the logistical costs of gathering attendees from all over the world for an in-person conference. Most small and medium-sized businesses need help to afford that.
Conversely, webinars let you reach potential customers anywhere in the world, regardless of the size of your company, with essentially no logistical assistance needed.
- Lead generation is improved by webinar software platforms: According to data, webinars are the most effective method to produce high-quality leads, according to 73% of B2B marketers and sales executives.
With the proper plan, you can make your webinar a well-oiled, automated machine that continuously produces leads. Usually, webinar participants do so out of professional or personal curiosity. Even though not everyone has the potential to become a customer, it is important to identify each individual and target them with emails based on their hobbies and behaviors.
Most webinar software provides lead creation and marketing tools that assist you in gently pitching your goods, emphasizing the value they deliver, and guiding users down the sales funnel.
- Guest Presenters are Accepted on Webinar Software Platforms: Many methods exist to design informative and interesting presentations for potential customers using webinars. Including guest speakers in your webinars is one method to increase attention.
Having a guest speaker is a great way to increase your credibility. Naturally, having industry leaders endorse your webinar tends to increase audience confidence. A leader in the industry will also have a sizable professional following and engage in a lot of peer contact.
You can access their complete contact list by having a powerful professional speak on your behalf. You can host webinars with numerous presenters on most webinar platforms, enabling you to invite notable guests to engage a larger audience.
- Building domain expertise is aided by webinar software: Webinars are face-to-face interactions that can help you gain more domain knowledge and gain a new audience.
You build up your brand recognition, gain a ton of subject knowledge, and develop soft skills like presentation and webinar management as you create more and more webinars.
Being acknowledged as a thought leader and a pillar of the industry can increase customer lifetime value and customer retention for your company, which can eventually increase sales.
14 Best Webinar Software Platforms
Livestorm is one of the fantastic webinar software platforms for promoting and selling products. The capacity of your webinar is unrestricted by their software, which operates on any browser.
It can also be viewed using any device, such as a computer, a laptop, a tablet, or a phone. The tool enables you to conduct live, recorded, or automated webinars. Live events like product demonstrations, client training, and other technical sales subjects are perfect for webinars.
They find that video podcast interviews, employee onboarding, and online classes benefit most from their on-demand and automated webinars. Email logistics is one area where it sticks out, allowing you to send promotional emails, automate those emails, monitor email status, and add a little personalization.
This webinar tool fully complies with the GDPR and treats your data security seriously. With features like polling, Q&A sessions, and upvotes, Livestorm also emphasizes customer interaction.
$88 per year
Communique offers features usually found in high-end webinar software platforms without the high-end price tag. An adaptable user interface allows users to brand their webinars to fit their business.
Users also have the option to brand their webinars with their brand’s fonts, colors, and logo, ensuring that attendees are always aware of which webinar they are joining. To make the platform grows with you as your requirements change; you can scale to any audience size as well.
To learn about prices, get in touch with the sales department.
Another excellent webinar software platforms is DaCast, which enables you to build a quick online video conferencing environment. It provides effective broadcasting tools to support your web video’s management, monetization, and analysis.
You receive a secure video hosting and round-the-clock customer assistance, which is handy if you encounter problems. Popular features include streaming over social media sites like Facebook and combining live video with APIs. You can record live webinars using these features and then make your on-demand webinars available. As stated, it is a quick and simple platform for inexperienced marketers.
$19 to $289
AnyMeeting provides crucial tools to host your webinar along with a user-friendly and intuitive interface, making it ideal for small businesses, startups, and educational institutions. High-definition video streaming, screen sharing, MP4 sharing, built-in surveys, automated webinar recording, and more are all useful features.
You can accommodate up to One thousand attendees with AnyMeeting’s various pricing packages. Additionally, you can try the webinar platform for 30.
Webinar Lite is a free an option that allows 50 viewers per month; Webinar Pro costs $128 per month and allows up to 200 viewers, and Webinar Enterprise costs $298 per month and allows up to 1,000 viewers.
The most well-liked webinar software platforms available today, Zoom, connects people across time zones to connect with friends and coworkers.
Use Zoom for its user-friendly UI, cloud-based architecture, and intuitive design, among other benefits. It is a valuable tool for any business because of the numerous tasks it can complete. In addition, zoom provides choices for screen, desktop, and app sharing, as well as HD video and audio.
Additionally, it enables you to hold both scheduled and impromptu meetings and stores a copy of each session in the cloud for easy access in the future. The audience does not necessary have to interrupt the speaker while they are making a point, thanks to the web conferencing software’s ability to support both private and public chats.
$14.99 to $19.99
With a focus on large corporations and academic organizations, Livestream is a great webinar tool. However, it works best for businesses with established relationships and involving their target market.
Your webinar can be viewed by an infinite number of people; there is no upper limit on the number of guests. Livestream’s ability to automatically record and store all of your webinar events in the cloud while providing limitless storage is one of its best features. Other notable features consist of limitless streaming analytics, the capacity to broadcast to Facebook
Live or YouTube, real-time polls and Q&A, audience chat, lead generation
tools, etc. You can even privatize your event’s access while receiving dedicated phone assistance for your webinar events.
$75 per month
7. Google Hangouts
Google Hangouts, one of the most well-known products on this list are a completely free option that works well with Gmail and the Chrome browser. You have the option of hosting a teleconference for up to 30 potential customers or stream it on YouTube to reach a larger audience.
One of the best free webinar software platforms is Google Hangouts because it supports all companies, whether small, medium-sized, or large corporations. In addition, the webinar enables multiple participants to talk, share their screens, and record meetings.
However, there are some significant drawbacks compared to the other tools on this list because it is free.
WebinarsOnAir is one of the best webinar software platforms if cost is your primary worry. Furthermore, it has all the wonderfulfeatures to hold a top-notch webinar.
For both the host and the watchers, it is incredibly user-friendly. It enables you to arrange your space and is provided by G Suite. In addition, it introduces you to several intriguing features, such as recurring webinar choices, polls, surveys included in the webinar, Q&A, and so forth.
It offers significant scalability power because it is completely hosted in the cloud.
$19.97 to $99 per month.
For people to sign up for your webinar, Riverside, offers a fantastic user experience. Riverside makes it simple for you to promote your webinar and keep track of who is participating by allowing you to copy the webinar link and instantly set the authorization for those who join using the link.
The user interface of Riverside is also very well made, making locating what you need and beginning your webinar simple. With just a click, you can start filming, select your microphone, and share your screen.
$90 to $299 per month
GetResponse is mainly an email marketing platform that provides a vast array of marketing solutions, including an all-inclusive webinar marketing solution.
Within three minutes, occasionally even less, you can start your webinar. Autoresponders, automatic email marketing, landing sites, list segmentation, and other marketing tools are also available.
$99 to $1999
One of the most well-known webinar software platforms on this list is ClickMeeting, which features a striking and intuitive user interface. Reaching out to your clients for things like training, selling and marketing products, and other things, is made simpler by ClickMeeting.
There are choices for automated webinars and personalized invites on this user-friendly, well-integrated platform. ClickMeeting offers simple setup instructions so you can set up the event without worrying about technical details. It is best suited for small and medium-sized companies.
Additionally, it provides analytical information about previous webinars as well as the expected crowd for the following webinar.
$25 to $35 per month
With four different tools, including BlueJeans Events, BlueJeans is a video conferencing tool. Events like live streams, interactive gatherings, and town halls can be held using this virtual event tool for big global audiences.
This professional platform can accommodate up to 50,000 visitors and offers distinctive content experiences like Q&As, immersive video, and live voting.
$9.99 to $16.66
With the help of the cloud-based webinar tool LiveWebinar, you can hold webinars and broadcast on social media, share screens, live stream video, and capture your screen. It can accommodate more than 1000 people and has over 42 data centers with over 99% SLA and it is one of the best webinar software platforms.
Without downloading or installing their program, you can participate in and run webinars straight from web browsers like Chrome, Opera, Firefox, etc. Additionally, the capability of embedding webinars into your website enables you to run or present webinars directly to site users.
To help you invite participants to your forthcoming webinar, the tool integrates with several platforms, including emails, phone calls, and text messages. You can broadcast live on all social media sites, including Facebook, YouTube, Vimeo, and others, using the webinar platform.
$11 to $99 per month
With GoToWebinar, you can concentrate on expanding your clientele and expanding your company without having to worry about the mess and confusion that comes with a webinar organization. Everything else is taken care of after you select the date for your teleconference.
Additionally, it introduces you to several features that can enhance your webinar experience, from flexible scheduling to the full event administration process. You also have access to several built-in webinar templates that offer the ideal work setting.
You can advertise your forthcoming event and generate a ton of traffic with the help of outstanding features like automated email reminders, customizable webinar invitations, and a registration page that converts extremely well and it is one of the best webinar software platforms.
$49 to $399 per month
How To Choose the Right Webinar Software Platforms
- Recognize the people you want to reach:
Many webinar platforms have a limit on the number of participants your webinar can have, depending on your subscription level.
You must choose your potential guests wisely in light of this. A smaller audience is in store for you if you are pursuing a particularly niche possibilities, like a Chief Information Officer (CIO), as opposed to if you were aiming for IT Managers.
- Clarify your requirements for integration:
Automation of procedures and the ability to track success are the cornerstones of marketing. Instead of making it more difficult, your webinar tool should simplify it.
- Considering your financial situation:
Your money ultimately determines everything. The majority of teleconference software is subscription-based, and you can choose to pay either monthly or annually. (usually at a slight discount).
Numerous solutions provide amazing features that may be desirable but optional, particularly if you only present 1-2 webinars per quarter. Choose the strategy that makes the most sense for your marketing campaign and enables you to reach your webinar objectives without exceeding the budget.
Webinar software for marketing, sales, training sessions and other purposes is simple and inexpensive with the help of webinar software.
There are numerous products with various characteristics available on the market right now. Forbes Advisor conducted an extensive platform study to assist you in locating the best option for your requirements and price range.
Frequently Asked Questions
Do webinars work well with Zoom?
Zoom Webinars let you communicate with sizable crowds and exchange content (including video, audio, and images) from any location or device to increase engagement. Using the user-friendly interface, you can organize, present, and arrange webinars for a low cost.
What is software for webinars?
A webinar platform software program is used to hold numerous events online. Seminars, conferences, and workshops are the activities held. A computer can download and keep webinar applications. Additionally, it may be transmitted directly from a website.
Which webinar software platform is the best?
- Zoom is user-friendly and gives hosts the ability to export attendee and registrant records, connect with other tools and CRMs, live stream to external platforms and alter the webinar’s branding.
- A variety of features, such as numerous cameras, screen sharing, real-time chat translation, and others, are available through ClickMeeting for webinars. The platform also enables the production of recurring webinars, event landing sites, and HD-quality video.
- GetResponse is a webinar software that gives you the option to add your brand name to the webinar URL, which is a helpful tool for companies trying to build their brand.