PromiseAre you a TikTok content creator looking for the best TikTok analytics tools to help you analyze your performance and understand your audience better? Then this is for you.
As a content creator on TikTok, it is highly important you have access to accurate and detailed analytics to measure the success of your TikTok campaigns.
Fortunately, numerous TikTok analytics tools are available to assist you in understanding your audience, analyzing your performance, and optimizing your content for maximum engagement.
With a lot of options available, it might be difficult to know which is best for your brand but not to worry, we’ll be looking at the top 10 best TikTok analytics tools in this article to help you take your TikTok game to the next level. Without further ado, let’s dive in and explore these highly effective TikTok analytics tools!
Table of Contents
What is TikTok Analytics Tools
TikTok analytics tools are software programs that provide users with data and insights on their TikTok account’s performance. These tools are designed to help TikTok content creators to track their audience engagement, measure the success of their content, and optimize their strategies to improve their growth on the platform.
TikTok analytics tools provide statistics such as views, likes, shares, and comments. Some of the best TikTok analytics tools provide advanced features such as competitor analysis, content discovery, and personalized recommendations to assist users in improving their content and engagement rates.
With the aid of TikTok analytics tools, content creators can gain a better understanding of their audience’s behavior, preferences, and interests and then use this information to create more effective and engaging content.
Uses of TikTok Analytics Tools
TikTok Analytics tools can be used to;
- Measure Performance:
TikTok analytics tools assist content creators and businesses in measuring the performance of their TikTok accounts by providing statistics such as views, likes, shares, comments, and follower growth.
This enables users to understand which content strikes a chord with their target audience and which does not, allowing them to fine-tune their strategies and increase their reach and engagement rates. - Identify Trends:
TikTok analytics tools can also assist users in identifying trends and popular topics on the platform, allowing them to create timely and relevant content. - Understand Audience:
TikTok analytics tools unravel audience demographics such as age, gender, location, and interests. This information can assist users in tailoring their content to better align with the preferences and interests of their target audience, resulting in higher engagement rates and a more loyal following. - Optimize Content:
TikTok analytics tools also provide suggestions and recommendations for optimizing content, such as when to post, which hashtags to use, and what type of content performs best.
This enables users to create content that their target audience is more likely to discover and engage with. - Track Competitors:
TikTok analytics tools enable users to track the performance and strategies of their competitors, allowing them to stay up to date on the latest trends and developments in their industry.
Best TikTok Analytics Tools
- TikTok Analytics
- Analisa
- TrendTok
- Exolyt
- TikBuddy
- Iconosquare
- Social Blade
- Pentos
- Keyhole
- Popsters
1. TikTok Analytics
The first software on our list of Best TikTok Analytics tools is the initial TikTok internal analytics tool available to users of the TikTok pro account (business account). The TikTok analytics feature provides users with detailed information like the time and date your video was viewed and engaged most often.
This TikTok analytic feature is free and can be accessed once you upgrade your TikTok account to a business account. With this free feature, you can check key metrics like video views, profile views, likes, comments, unique viewers, shares, and engagement.
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You can also view your video analytics such as total play time, average watch time, new followers, total viewers, and their gender, age, and location.
To help you create more engaging videos, this tool gives you analytics of the top 9 videos with the fastest growth in the past 7 days, your total followers, net followers, lost followers, most active times, and audience insights.
Pricing
- Free
Pros
- The tool is free
- Real-time follower insights
- Shows playtime, replays, and total page views.
Cons
- The features are limited compared to other paid tools.
2. Analisa
Analisa is one of the best TikTok analytics tools available on the globe today. This tool offers real-time analytics on profiles and hashtags for both Instagram and TikTok users at relatively affordable pricing plans.
This tool provides users with insights on the performance of their TikTok videos, including engagement totals, a location tag map, reach and impressions, the best times and days to post, follower demographics, and more.
You can use Analisa to see which TikTok influencers get the most engagement and the specific topics and hashtags they use. The tool also allows you to assess the quality and authenticity of your TikTok followers, as well as their age, gender, and location.
Pricing
- Basic Plan: $0 (the basic plan is free)
- Premium Plan: $53 per month
- Plus Plan: $98 per month
- Pro Plan: $179 per month
Pros
- Easy to use
- Offers free version (Limited to Instagram)
- Detailed metrics
Cons
- The free plan does not support TikTok
3. TrendTok
One of the best ways to stay ahead of your competitors on TikTok is to identify the trending topics faster and create content on them. However, identifying the trending topics early can be very difficult and that is where TrendTok comes into play.
TrendTok is one of the best TikTok analytics tools when it comes to tracking, identifying, and forecasting TikTok trends by category and location. Yes, you heard that right – It can predict an upcoming trend, and 98% of its predictions are accurate.
Another good thing is, you can personalize your search on the app to follow up on specialized trends. For example, if you create content around choreography, you can curate a personalized list of dance trends to find and use in your next videos.
Pricing
- Weekly Plan: $2.99 per week
- Annual Plan: $19.99 per year
Pros
- Easy to use
- Provides a personalized curated list of trends
- Affordable Pricing plans
Cons
- No free plan
- Only available for iPhone users
4. Exolyt
Unlike most other analytic tools, the Exolyt software is specially designed for TikTok use. This software offers many intriguing features that are suitable for content creators, influencers, and marketers also.
Exolyt is one of the best TikTok analytics tools you can use to track as many TikTok accounts as you want, whether that’s your own brand accounts, your competitors, or the influencers you collaborate with. Exolyt also shows you in-depth analytics of specific videos to see how they perform over time and how they affect your overall following. But that’s not all…
Exolyt also includes TikTok-specific features such as hashtag and soundtracking, as well as other features that help you find out what is trending and much more. It also includes brand monitoring features that allow you to monitor what people are saying about your brand on TikTok.
Pricing
- Grow Plan: 165 € per month (Billed Annually)
- Accelerate Plan: 290 € per month (Billed Annually)
- Thrive Plan: 497 € per month (Billed Annually)
- Enterprise: Contact the sales team
Pros
- Offers 7-day free trial
- Provides in-depth analytics
- Includes brand mention monitoring
- Unlimited account tracking
- Individual video tracking
Cons
- Quite pricey for starting brands
5. TikBuddy
Just like Exolyt, TikBuddy is another analytics tool specially designed for TikTok use. This tool is fully equipped with tools to help you track trending videos, music, and hashtags while keeping an eye on your competitors.
TikBuddy gives you in-depth analytics of your account, and specific videos to let you know which videos have more engagements. With the compare tool, you can compare multiple creators’ account side by side and see which videos are giving them the most traffic.
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With TikBuddy, you can view in-depth analytics of your videos such as total play time, average watch time, new followers, total viewers, and their gender, age, and location. TikBuddy can also predict an upcoming trend in your niche to give you a headstart over your competitors.
Pricing
- Starts at $69 per month
Pros
- Easy to use
- Free-trial available
- Provides in-depth Data Analysis
- Free browser extension
Cons
- The language translations make it unprofessional
6. Iconosquare
If you are looking for a platform to keep track of multiple social media analytics, Iconosquare should be your final stop. Iconosquare provides in-depth analytics to help influencers and brands to better understand their audience and create relevant content.
Iconosquare gives users deeper analytics on their channels than most TikTok analytics tools out there. With this software, you can view all of the basic statistics required to measure your TikTok performance and plan your strategy, such as total likes, comments, shares, views, follower growth, average engagement rate, the best time to post, and so on.
Iconosquare can also help you spy on your competitors’ analytics so you would know which content is bringing more followers to them. Furthermore, depending on the social media platform you choose, you may be able to access more advanced data such as community analytics, link tracking, hashtag performance, and so on.
Pricing
- Pro Plan: $49 per month (billed annually)
- Advance Plan: $79 per month (billed annually)
- Enterprise Plan: $139 per month (billed annually)
Pros
- Advanced analytics
- Easy to use
- Great dashboard
- Good for competitor analysis
Cons
- Quite pricey
7. Social Blade
The Social Blade analytic tool is a software used to check the analytics of TikTok accounts. This tool is best for people that want to see others’ analytics and see what is working for them so as to implement the same method.
With this software, all you have to do is type in a username in the search bar and the full info about that account will be displayed in seconds. You can check the total followers, likes, and uploads of your competitor’s account on TikTok.
This software also provides analytics like which video has more engagements, brings more followers, uploads for the last 30 days, weekly followers gained, and weekly likes gained.
Although this isn’t the most comprehensive analytics tool available, it’s an excellent choice for creators on a tight budget who still want to monitor their overall performance and the activity of their competitors.
Pricing
- Free Plan: $0
- Monthly Plan: $3.99 per month
Pros
- Free plan available
- Easy to use (no sign-up required)
- Multiple platforms supported
Cons
- Limited analytics metrics available
- Ads available in the free plan
8. Pentos
Pentos is one of the best TikTok analytics tools on this list. The tool specializes in monitoring several TikTok accounts and giving in-depth analytics on videos. This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy.
With this tool, you can check your account activity, and in-depth analytics like likes, comments, and your audience engagements. You can also use Pentos to check the analytics of your competitors and see their account activity.
The soundtracking tool is one of Pentos’ most unique features. You can use this to keep track of how frequently sounds and songs are used in video content, as well as how frequently they are played, making it simple to stay on top of new trending sounds on the platform.
Pricing
- Basic plan: $49 per month
- Pro Plan: $99 per month
- Icon Plan: $299 per month
- Mega Plan: $999 per month
Pros
- Provides in-depth analytics
- Easy to use
- Free 7-day trial available
Cons
- Pricing is quite expensive
9. Keyhole
Keyhole is also ranked among the best TikTok analytics tools for social media managers and agencies. This tool allows you to keep track of the most recent trends, influencers, campaigns, and profile analytics across TikTok, Twitter, Instagram, Facebook, Youtube, and LinkedIn.
With this tool, you can learn how engaging your profile is, its performance, and how often your videos get likes and comments. You will also get recommendations on how to increase likes, views, and comments on your videos.
Keyhole also assists marketers in understanding how each influencer is achieving their campaign objectives. You can identify relevant influencers related to your niche, analyze their accounts, and receive full analytics on their organic performance with a simple search.
Pricing
- Basic Plan: $79 per month (billed annually)
- Corporate Plan: $239 per month (billed annually)
- Agency Plan: $479 per month (billed annually)
Pros
- Easy to use
- Free trial available
- Detailed reporting
- Available for multiple platforms
Cons
- Plans are pricey
10. Popsters
The last software on our list of best TikTok analytics tools is Popsters. This tool is an all-in-one analytics tool that can be used to monitor and track any of your social media accounts, including TikTok, Instagram, and Twitter.
This tool can be used to check key metrics such as the most liked video, likes, shares, and comments. It also allows you to see which posts attract visitors and sort them by length, popularity, and engagement. But that’s not all…
Popsters also provides analytics on your competitors’ accounts. This allows you to see which videos are receiving the most likes and followers. The Popster app is simple to use; simply enter a link to the TikTok page you want to analyze in the search bar, then select the time period you want to analyze it over (e.g. a week, 2 weeks, a month).
Pricing
- Free Trail: 7-day free trial
- 1 Month Plan: $9.99 for a month
- 3 Months Plan: $26.99 for 90 days
- 6 Months Plan: $49.99 for 6 months
Pros
- Easy to use
- Plans are affordable
- Multiple networks accessible in one platform
- Statistics of activity in graphs
Cons
- Poor tutorials, FAQ, and support
FINAL THOUGHTS
And that brings us to the conclusion on the best TikTok analytics tools guys!
The tools mentioned in this article are the best in the business however, you can not make use of all of them so go over the review, try out a few, and stick with the one that best suits your needs.
Whether you’re an individual creator or a brand, these tools are sure to provide you with the insights you need to succeed on the platform. Cheers to your success…
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