Effective Strategies For TikTok Affiliate Marketing In 2022

tiktok affilaite marketing

Before TikTok was launched, Facebook, Twitter, and Instagram were the leading social media platforms. TikTok happens to be the new kid in town that took everyone’s attention from the other platforms. 

TikTok was launched in 2016 and it is currently available in 155 countries in 75 languages. The app has been downloaded 2 billion times. Currently, there are over 80 million active TikTok accounts in the USA alone. This implies that an average TikTok affiliate marketing individual has the advantage of getting over 400 million audiences.

Most of these young TikTok users are either uploading videos on the app or watching interesting videos. This means it’s your responsibility as a TikTok affiliate marketer to offer content or venture into affiliate niches that would interest this young audience. You can create engaging content around topics like fashion, music, make-up, gadgets, and more. 

Here are some tips on how to venture into affiliate marketing and the effective strategies for TikTok affiliate marketing you can use to monetize your audience.

What Is TikTok Affiliate Marketing?

TikTok is a new social media app that was launched in 2016 and it has gained popularity over the years.

Unlike the other social media platforms that have been around for more than a decade, TikTok happens to be a new favorite among young people.

TikTok affiliate marketing like every other type of affiliate marketing involves making videos and uploading them on TikTok to monetize your audience by embedding affiliate links in your videos.

How Does The TikTok Affiliate Marketing Program Work?

The TikTok affiliate marketing program works just like every other affiliate marketing program. You’ll have to upload engaging videos that will draw a large audience. The aim of having a large audience is to monetize them through embedding affiliate links in your videos or on a third-party platform, like a blog website.

The best way you can achieve this is by taking advantage of free organic traffic. TikTok doesn’t monitor how much traffic a creator gets. 

You Could also learn how to make money with Shopee Affiliate Program

How Do I Become An Affiliate Marketer On TikTok?

Now that you have an idea of what TikTok affiliate marketing is and how it works, the next step is to know how to become a TikTok affiliate marketer.

To fully optimize your TikTok account for TikTok affiliate marketing you’ll have to do the following:

  • Grow Your Audience

    To fully benefit from your TikTok affiliate marketing program, you’ll need a large audience, One effective way to grow your followers is by posting regularly. Social media platforms are regulated by algorithms. Posting constantly is one way TikTok uses in determining how many people view your content.

    The more engaging content you post the more followers you get. This is one reason why you should find an area of interest and develop on that. It doesn’t take a lot of time to create new content due to the way TikTok was designed. Though TikTok doesn’t let you directly share text posts or images, you still optimize the Green Search filter to share text posts and images from other platforms. However, you’ll need to make a TikTok video for this.

    You can easily interact with and drop comments on videos that are relevant to your area of interest.
  • Select An Affiliate Marketing Program

    Immediately you have an impressive number of followers, you’ll have to start searching for the best affiliate marketing program.
    You can start by choosing an area of interest. Find a niche that you’re passionate about and explore it. Your niche could be make-up, fashion, traveling, spiritual content, and more.

    Avoid being all over the place, choose a niche and stick to it. Your followers will easily notice when you’re confused or not interested in your content. When selecting an offer, have in mind that you’ll have to choose between working directly with an advertiser or becoming part of a network.
    The main difference between both of them is that networks will provide you with access to various offers from diverse advertisers. This option offers you more flexibility and control.
  • Make Use Of Lead Magnets To Capture Contact Information

    Keep in mind that TikTok wouldn’t allow you to put affiliate links on your affiliate TikTok videos or ads. You have to capture contact information through a form on the landing page, this would help you generate leads.
    Leads are monitored until they mature enough to become conversions, however, this depends on your offer type. 

    You’ll have to nurture the leads until they complete the processes needed to become conversions or forwarded to advertisers for certification. To adequately gather contact information from many users as possible, you’ll have to create top-notch content, bring instant gratification, and review several variables.
tiktok affilaite marketing

How Do I Get Paid For TikTok Affiliate Marketing?

Here, we’ll be looking at how you can make money from TikTok affiliate marketing. You can find the best affiliate marketing program to select from, how much money you’ll make depends on how engaging your content is.

We’ll discuss how you can use TikTok traffic for your affiliate marketing program.

Use Organic Search

One of the ways you can get paid through TikTok affiliate marketing is by leveraging free organic traffic. Currently, TikTok hasn’t gotten around to throttling how much traffic a content creator receives on their page.

TikTok is pretty much okay with giving you millions of views for free. There are four methods you can use TikTok organic traffic: 

  • Link to an external URL
  • Use coupon codes
  • Link to your social profile
  • Add URL to your description

Here’s how you can implement these options.

1. Link To An External URL

TikTok is still indecisive about whether you should add links to your content or not. You can work around this in a few ways:

• Upgrade to a business account.

 TikTok doesn’t allow users to place clickable links in their profiles. Business accounts do not have any restrictions on TikTok and they can easily be upgraded.

You can link directly to your website or blog from your TikTok profile, this way you’ll be able to get paid from your TikTok affiliate marketing program.

• Use a bridge page

If you want to drive traffic to multiple URLs, you can easily use LinkTr.ee. You can use it for free on TikTok. 

When you log in to your TikTok account, click on add a new link, fill in the empty fields, and slide it from yellow to green to activate your links.

You can also prepare a shortlist of the blog post that is monetized with your most active TikTok affiliate offer and just include them in your LinkTr..ee profile.

2. Use promo codes

Advertisers or marketers know that placing the right content in front of the right audience can generate a large profit.

For this reason, they’re normally excited to provide coupons or promo codes to TikTok affiliate marketers.

Some advertisers can even go further by offering you a dedicated referral URL for their affiliate program.

3. Link to your social profile

This is very easy to do on TikTok. All you have to do is click on the ‘Me’ icon located at the bottom of the screen of your TikTok app.

Tap on the ‘Edit button’ and immediately you get a separate field for your YouTube and Instagram accounts. 

People normally subscribe to multiple social accounts belonging to the same brand or individual.

4. Add a URL to your description

This method might seem clunky because it depends on your audience copying your affiliate URL and pasting it into their browser. 

Most influential TikTok affiliate marketers put affiliate offer links in their content description.

Use Paid Advertising On TikTok

Though using the organic search or unpaid ad is good for the TikTok affiliate marketing program, there will be a time you would need to reach a target audience. For this specific reason, you might require other advertising options.

TikTok has a native advertising program, however, this feature is only in its beta and therefore only available in specific countries.

Again, various countries have different types of advertising campaigns, so you should be realistic about what to expect, even if you get the go-ahead for in-app ads 

The Billo app is one of the best platforms for TikTok affiliate marketing advertisement. It allows you to develop top-notch video ads that aid in lead generation to support your marketing efforts.

Here’s a shocker though, TikTok video ads are expensive. A leaked internal TikTok document stated that you’ll spend about $150,000 for a ‘Hashtag Challenge’ campaign.

While a ‘Brand Takeover’ will require about $200,000. If you want to fully optimize the benefits of using the paid ads that TikTok offers, you’ll be spending a lot of money.

Don’t be discouraged if you’re just starting, there are better options you can still select from.

If you’re financially fit to take advantage of this TikTok ad, here are some options you can explore:

Hashtag Challenge

This TikTok affiliate marketing campaign allows interaction from your audience with specific activities that are combined with unique hashtags.

Brand Takeover

A brand takeover plays automatically when you open TikTok while also taking over the entire screen.

In-feed video

These are paid ads that drop into your feed while you’re scrolling in a similar way to what you get on other social handles.

Effective Strategies For TikTok Affiliate Marketing

As earlier stated, TikTok is the new social media platform for young adults but this doesn’t stop you from optimizing your benefits on the platform.

TikTok is available in many countries and Nigeria is not left out as well. The app gained more popularity in the country during the lockdown period.

Most TikTok users create engaging content on the platform to gain more followers. 

If you’re a dedicated TikTok user in any country where it is approved including Kenya, Ghana, and Nigeria, you can monetize your audience through the TikTok affiliate marketing program.

This is a summary of the effective strategies you can use for TikTok affiliate marketing.

• Choose your affiliate marketing products with care. Find the best niche that will retain and improve your audience base.

• Focus on growing a solid TikTok community. Consistency is key. Always show up every day.

• Though there are great unpaid TikTok ads, consider spending money on paid TikTok ads as well.

• And finally, work the affiliate links into your videos organically.

These strategies are very effective for your success as a TikTok affiliate marketer. It doesn’t matter where you reside, whether, in the USA or Nigeria, the same principles apply. 


1. What is TikTok?

TikTok is a new social media platform that allows you to create and share short videos on any topic.

2. What is TikTok affiliate marketing?

TikTok affiliate marketing like every other type of affiliate marketing involves making videos and uploading them on TikTok to monetize your audience by embedding affiliate links in your videos.

3. Can I do affiliate marketing on TikTok?

Yes, you can. TikTok affiliate marketing is now a great way of getting more engagements on your content.

4. How do I become a TikTok affiliate marketer?

It’s very easy to become a TikTok affiliate marketer, all you have to do is grow your followers, find a niche, post engaging content regularly, and use lead magnets to capture contact information.


Remember you can only do TikTok affiliate marketing if you have a large audience to view your videos. The key to becoming a successful affiliate marketer is consistency, you have to be smart, network a lot, and reduce the number of hashtags you use. Two or three hashtags would do.

Find the best affiliate marketing programs for TikTok that would help you engage more with your audience. Though you can grow your other social media handles through TikTok affiliate marketing, create content easily, or get lots of engagement, TikTok affiliate marketing also has some disadvantages.

Remember you can’t include links to affiliate programs in video content, and TikTok still has an uncertain future in some Western countries. You can only monetize your audience through TikTok affiliate marketing when you create contents that would always leave them wanting more.

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