GloriaAnyone who has ventured into the SEO space realises how much like life and war it is – the chaos of positioning is key and there is never a vacuum. So what gives you the edge you need? SEO tools for competitor analysis.
SEO tools for competitor analysis give you the edge because you definitely don’t know it all and you don’t have the time and ability to go scouring the internet in search of what others are doing better when there are robots already actively doing that that can be learned from.
These tools already have robots roaming around the internet checking things out and updating information on everything that it reports on so as to let you know what the competition is up to. There are surprisingly now SEO tools for competitor analysis that help you make a decision as well if you feel the need for it.
This article examines what SEO tools for competitor analysis are, what their functions are and what the best out there are for different uses and links to them.
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What are SEO tools for competitive analysis?
Whether you like it or not, having competition is not a bad thing and is in fact a good thing in SEO, especially for websites that are new to the space. Competitors just indicate that there is profit to be had in the space you’ve chosen to explore. If a company in your industry doesn’t compete with you, it’s likely that there isn’t any money to be earned, which is bad news for you.
When you compete against others, there will always be winners and losers. There will be those earning more money and outperforming the competition and that should be you if you use SEO tools for competitor analysis to make decisions.
Anyone keen on taking over the visits and keywords in a niche would choose the right set of SEO tools for competitor analysis for their business. The tools of choice would depend on the niche and your budget.
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Best SEO tools for competitor analysis
We have compiled here a list of 10 SEO tools for competitor analysis that are the best at what they do and we hope that they help you achieve your SEO goals.
1 – InfiniGraph
Infinigraph works to boost engagement on mobile and online visual content hub interfaces while allowing content marketing utilizing learning algorithms. For brands, they have developed a self-optimizing content delivery network.
Due to the overwhelming amount of data, marketers want a method to eliminate human judgment when choosing what is most pertinent. Within a SaaS setting, InfiniGraph has weaponized content marketing. This puts InfiniGraph on the cutting edge and atop this list of the best SEO tools for competitor analysis.
Because InfiniGraph addresses the issues of trend detection, content discovery, and presentation, content marketing initiatives benefit from better levels of engagement via data-driven user interfaces.
Imagine InfiniGraph as a programmed content advertising platform with human-like intelligence for brands’ distribution channels that builds a viral loop for brands’ mobile, blogs, e-commerce, or websites. Data-driven marketing is the competitive weapon as brands fight in the dark.
2 – SE Ranking
All of the SEO tools required to properly perform online marketing campaigns are provided by SE Ranking, a comprehensive SEO software package. It is one of the ranking SEO tools for competitor analysis used by small businesses, SEO experts, and agencies.
The program offers a full suite of capabilities for tracking keyword positions, conducting keyword research, auditing websites, analyzing competitors, generating keyword suggestions, grouping keywords, keeping track of backlinks, creating automatic professional reports, and much more.
In addition to the typical SEO tools, the system provides a number of extra features like White Label, Social Media Management, and Marketing Plan that are designed to take your expert digital services to a whole new level.
3 – SpyFu
Digital marketers may perform better in online searches by using the keyword research and competition intelligence tool SpyFu. SpyFu may be used to find the most profitable search phrases in the sponsored and organic search campaigns of your rivals.
Despite the fact that other software programs have a comparable level of capability, SpyFu is one of the few tools that focus specifically on this kind of competition research, or “spying”. This is one of the SEO tools for competitor analysis that focuses on maximizing profitability.
Digital marketers utilize SpyFu, a piece of software, to enhance the success of their businesses in internet searches. SpyFu stands out as a top tool for keyword research and competition analysis among internet search software options. Use SpyFu to find profitable keywords to target with SEO and SEM campaigns and to learn more about the online marketing strategies of their rivals.
4 – iSpionage
A cloud-based application called iSpionage aids small to sizeable digital marketing companies in managing procedures for competition research and monitoring. Businesses may utilize the platform’s landing page statistics and SEO rank-tracking features to enhance their overall search engine marketing efforts.
An AdWords competitor keyword tool that is included with iSpionage enables administrators to learn about the tactics, keywords, search traffic, and adverts of rivals. Like SpyFu, this is one of those SEO tools for competitor analysis that keeps track of competitor activities.
Data export, PPC keyword gap analysis, snapshots of content pages, local and international rankings, historical data, and other features are among the features.
Access to a collection of website designs utilized by many firms across several industries is made possible via a landing page gallery. Users of iSpionage’s white-label solution can customize PDF reports with their own brand and colour scheme.
5 – Ahrefs
Ahrefs is a software firm that creates free training resources for marketing professionals as well as online SEO tools. Ahrefs is probably among the most popular SEO tools for competitor analysis among SEO professionals.
You may use the all-inclusive SEO toolkit from Ahrefs to:
- Do the most relevant keyword research possible to determine how difficult it would be to rank for each keyword.
- Determine the SEO problems that your website is experiencing and learn how to remedy them.
- Uncover the most fantastic ideas for your own content by looking at the most-read articles on any given subject.
- Monitor your search results as well as those of your rivals.
- Find the best backlink chances in your niche for link building.
- Discover the organic keywords, backlinking techniques, and PPC keywords of your rivals.
- Get email alerts whenever you or your brand is referenced online with the mentions monitoring feature.
6 – Quantcast
To better understand the behaviour of your consumers across devices and platforms, including both web and mobile, Quantcast offers a variety of analytics and data mining solutions.
Quantcast Measure, the first of the two parts of the app, gives comprehensive audience demographic and geographic profiles for your websites and mobile applications as well as those of your competitors.
Quantcast Advertise, the second half of the app, is available for a fee. Quantcast Advertise is a for-profit service that offers predictive insight about consumer pathways and journeys using data from Quantcast Measure.
You may see information using Quantcast Measure, such as the number of visitors, page views, and mobile app users during a specific time period.
You may examine the demographic breakdown of the audience by gender, age, number of children, income, education, ethnicity, and political activity and affiliation.
Additionally, you can view audience interests, other websites they visit, and traffic sources. The return use of logged-in users, app installations and upgrades, and user retention are further audience information.
7 – SpyOnWeb
SpyOnWeb collects data from open sources and organizes it for you to quickly and easily look for websites that most likely belong to the same people. The following information is gathered by their site crawler: IP address, Google Adsense ID, and Google Analytics ID.
You can quickly identify websites using the same IP address, advertising, and statistic codes by using our research tool.
Enter a website URL, IP address, advertising code, or statistics code to find your online competitors and utilize that information to inform your future strategy.
8 – Followerwonk
Establish trends, broaden your audience, boost your reach, and gain more followers. The ability to examine and compare followers, their locations, losses, and gains, as well as take note of when followers are active, are among the features.
Users may compare additional profile information like location, bio, URL, and name while also viewing social authority rankings. Users of Followerwonk are able to compare and search Twitter users using keywords. Following that, analytics and follower statistics may be produced using this information.
You may follow or unfollow individuals, determine if they are active or not, discover where their followers are coming from, learn when to tweet to obtain the most interactions and activity, compare different people’s followers, and more.
9 – Moat
Moat is a versatile tool for the advertising sector. Discover what advertisements are being run for various websites and well-known companies using it. The locations and sizes of previously shown advertising are visible, and Moat offers a step-by-step tutorial on how to put your own ads.
Publishers can determine the worth of their audiences and inventory and maximize it. You can tell better tales about the efficacy of your inventory and audiences with the aid of our array of measuring solutions. Increase the value of your media by differentiating your offering.
Verify that impressions were delivered in legitimate, observable, and brand-safe settings. Don’t stop there though. Analyze campaign data to identify what caused offline lift, assess reach and frequency, and better understand the performance of advertising across all channels.
10 – Similarweb Pro
Use SimilarWeb Pro to have access to detailed data insights on the traffic and mobile app performance of your rivals. You may do an examination of any website or sector with SimilarWeb Pro.
You can access all of a website’s analytics information, including user engagement metrics like monthly visits, visit duration, page views, and bounce rate, as well as geographic traffic information and audience interests, by simply searching for a website within the control panel of SimilarWeb Pro.
In addition to providing information about the source of visitors to a website, SimilarWeb Pro also displays information about how visitors behave when they leave a website by displaying all outgoing links.
SimilarWeb Pro also enables you to do industry analysis for a variety of industries, from entertainment to architecture. This tool allows you to get a comprehensive, month-by-month traffic study for a certain industry, complete with top companies, keywords, and traffic sources.
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CONCLUSION
The best SEO tools for competitor analysis are those that grant you an edge over what’s already publicly available and suggest likely steps to take. Taking the initiative to get any of these tools is a great step to take to avoid wasting precious time on things that are unrewarding.
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REFERENCES
www.databox.com/seo-statistics
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