Google will now pay news publishers directly to license their new contents, in a change of tack for the internet.
Google said it would pay media partners in three countries and cover the costs of pay-walled news sites to give users free access to a dedicated news app. Google has long tussled with publishers over how it displays its content, with media companies arguing the search giant should pay them for the privileges.
The company said on Thursday that it would introduce a licensing program that pays publishers for “high-quality content” to be posted on a new service expected to launch later this year. Google said it would pay some media groups in Australia, Brazil, and Germany for high-quality content and expects to do more deals with others.
The U.S. internet giant has for years tried to fend off demands for payment from news publishers worldwide in return for using their content, with European media groups among their fiercest critics.
“We are announcing a licensing program to pay publishers for high-quality content a news experience launching later this year”
We will start with publishers in a number of countries around the globe, with more to come soonBrad Bender, Google’s vice-president for news said in a blogpost
The new product will be available on Google News and Discover.
Vice President for Google News, Bender said Google would also offer to pay for free access for users to read paywalled articles on a publisher’s site where available.
Publishers that will be paid for their content are Germany’s Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post,Australian groups Schwartz Media, The Conversation and Solstice Media, and Brazil’s Diarios Associados and A Gazeta.
France’s competition authority in April ordered Google to pay French publishers for using their content while Australia said it would force the company and Facebook to share advertising revenue with local media groups.