During this unprecedented period, so many big tech companies are unveiling and launching new products as well adding new features to the existing products. Facebook on Tuesday, May 19, 2020, in a live stream introduced Facebook Shops, which is introduced in order to help small businesses to sell their products online.
Facebook Shops made it easy for businesses to set up an online store for shoppers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses using Facebook Shops can choose the products they want to highlight from their inventory and customize the appearance and feel of their Facebook shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with their customers wherever and whenever it’s convenient for them.
During the live stream, CEO Mark Zuckerberg said “expanded e-commerce would be necessary to begin rebuilding the economy while the pandemic continues”.
“If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” he said. “We’re seeing a lot of small businesses that never had online businesses get online for the first time.”Mark Zukerberg
The Facebook CEO said Facebook Shops will improve the commerce experience by storing users’ payment credentials in a single place that they can then use on any Facebook or Instagram storefront. Facebook has over 150 million small businesses using the company’s apps.